The Nature of Design

Interior design has become a national pastime amongst homeowners worldwide. Interior surfaces like walls are no longer reserved for hanging up paintings and family portraits. The interior walls and ceilings themselves have become design elements. To cater to the growing demand for stylish interior solutions, Stora Enso Timber enlisted the help of esteemed Finnish architect Kimmo Lylykangas to create a contemporary and functional interior wood panelling range.

The product, which has since been named Effex, provides a stunning effect for any interior space from residential houses to public and commercial spaces. Its knot-free structure not only creates a soothing linear appearance, but also gives it superior mechanical strength. The unique combination of nature’s best raw materials and high-tech design sets Effex Designer Wood Panelling apart from your average interior panels.

Konsepti started working on the launch of Effex when it was still an unnamed product in the early stages of its design. Effex Designer Wood Panelling will become commercially available in early 2009. The panelling has already been officially featured at numerous housing and building fairs, both in Finland and abroad, and it has raised the interests of house builders and consumers alike. The Effex product range is expected to extend into several new applications in the future, and Konsepti is eagerly awaiting to be an important part of the process as the product family grows.